A Primer of Advertising

By: Azoy, A. C. M., Jr.

Price: $25.00

Quantity: 1 available


New York: Harper & Brothers, 1930. Stated first edition. Basics of 1930's style advertising, mainly for print, with sections on engraving, typography and layouts, as well as a section on radio, car cards and press agents. Maroon cloth, 178 pages. Light rubbing to the extremities, good hinges, sound text block, numerous notes lightly written in pencil throughout, names in pencil on front free endpaper.. First Edition. Hard Cover. Very Good/No. 8vo - over 7¾" - 9¾" tall. First Edition.

Title: A Primer of Advertising

Author Name: Azoy, A. C. M., Jr.

Categories: Books, Paper, Printing, Publishing, Typography, Business, Economics and Finance,

Edition: First Edition

Publisher: New York, Harper & Brothers: 1930

Binding: Hardcover

Book Condition: Very Good

Jacket Condition: No

Seller ID: 027367

Keywords: ADVERTISING STRATEGY TECHNIQUES IDEAS INSTRUCTION TYPOGRAPHY LAYOUTS ENGRAVING RADIO PRESS